I started working on Download Festival website in 2004. Since then the event has grown in leaps and bounds. In 2010 it is expected to have over 100,000 people attending the 3 day metal festival. Community lead and passionate, all involved are dedicated to the cause of keeping the festival rocking.
In late 2008, O2 took a giant leap into the the live music business, becoming the name sponsor of the Academy venues. With the naming rights already firmly established in the marketplace such as The O2 & Wireless Festival, their next strategic step was taking the sponsorship naming rights of 15 Academy venues.
One of the more complex projects I have worked on over the past couple years is Live Nation, promoting and selling the much sort after music ticket. Live Nation is first and foremost about tickets and presales. I have been responsible for the creative strategy, design and user interface for 22 international countries all with their own bespoke features and differences.
This project was the first step to Barclaycard’s strategy of having a presence in the live music industry.
The brief was simple – Offer an easy experience for Barclaycard customers to purchase concert tickets before they go on sale.
Along with the O2 Academy rebrand, the corporate group that runs and owns the venues had needed a new Identity.
The main goal was achieved by re designing and building these sites to give an improved presence online.
The original design was dated and the whole site structure needed to be re mapped. It needed to have [...]
For a designer to work on Rockwerchter is a huge deal. Its an amazing brand that keeps reinventing itself subtlety every 2 years or so. I started working on Rockwerchter in 2009 in collaboration with Design is Dead agency.
The site really pushed the boundaries with what what possible at the time. With alot of [...]
I started working with Festival Republic to launch the Latitude web site in 2006. It started very low key but after such a successful first year it has become a sold out event. The design is focused around green vines wrapping around a frame looking into a perfect festival picture.
The festival program has some amazing [...]
I started working on Reading & Leeds Festival website in 2007. Working with Festival Republic, the brief was as simple as the brand – Its all about the music and that’s what is so great about Reading & Leeds Festivals, its message being so simple.
The colors, the logo and the poster layout has stayed the [...]
I started working on Hard Rock Calling (then called Hyde Park Calling) web site in 2006. The event has always had a simple statement with the Hard Rock brand and built for the wide demographic that visit, e.g. Classic rock dads taking their kids to show them what they listened to when they [...]
I started working on the festival website since its conception, working closely with O2 in 2005 – 2008. In 2009 & 2010 the focus was shifted to Barclaycard who became the new headline sponsor. I have been responsible for overseeing the festival on-line strategy, design and [...]
A very creative developer and designer, always enthusiastic about a project delivering cutting edge work
We're so pleased with your work! Well worth it and look forward to working with you again. 
Thanks for a great website, always asking the right questions to get the right resultsClear process and concise end result reflecting the original brief, spec and costs.Copyright © 2010 Shane Freer.