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	<title>Shane Freer</title>
	<link>http://www.shanefreer.com</link>
	<description>Digital Design &#38; Website Portfolio</description>
	<lastBuildDate>Mon, 10 Oct 2011 22:35:01 +0000</lastBuildDate>
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	<item>
		<title>Jamaica Village</title>
		<description><![CDATA[
Branding ideas for Jamaica Village, London Olympics 2012. http://myjamaicavillage.com/2011/



]]></description>
		<link>http://www.shanefreer.com/portfolio/jamaica-village/</link>
			</item>
	<item>
		<title>Elisa</title>
		<description><![CDATA[

]]></description>
		<link>http://www.shanefreer.com/portfolio/elisa/</link>
			</item>
	<item>
		<title>Tele2</title>
		<description><![CDATA[

]]></description>
		<link>http://www.shanefreer.com/portfolio/tele2/</link>
			</item>
	<item>
		<title>Live Nation</title>
		<description><![CDATA[One of the more complex projects I have worked on over the past couple years is Live Nation, promoting and selling the much sort after music ticket. Live Nation is first and foremost about tickets and presales. I have been responsible for the creative strategy, design and user interface for 22 international countries all with their own bespoke features and differences.]]></description>
		<link>http://www.shanefreer.com/portfolio/live-nation/</link>
			</item>
	<item>
		<title>Barclaycard Unwind</title>
		<description><![CDATA[This project was the first step to Barclaycard's strategy of having a presence in the live music industry.

The brief was simple - Offer an easy experience for Barclaycard customers to purchase concert tickets before they go on sale.]]></description>
		<link>http://www.shanefreer.com/portfolio/barclaycard-unwind/</link>
			</item>
	<item>
		<title>Download Festival</title>
		<description><![CDATA[I started working on Download Festival website in 2004. Since then the event has grown in leaps and bounds. In 2010 it is expected to have over 100,000 people attending the 3 day metal festival. Community lead and passionate, all  involved are dedicated to the cause of keeping the festival rocking.]]></description>
		<link>http://www.shanefreer.com/portfolio/download-festival/</link>
			</item>
	<item>
		<title>Hard Rock Calling</title>
		<description><![CDATA[
I started working on Hard Rock Calling (then called Hyde Park Calling)  web site in 2006. The event has always had a simple statement with the Hard  Rock brand and built for the wide demographic that visit, e.g. Classic rock dads taking their kids to show them what they listened to when they [...]]]></description>
		<link>http://www.shanefreer.com/portfolio/hard-rock-calling/</link>
			</item>
	<item>
		<title>Wireless Festival</title>
		<description><![CDATA[
I started working on the festival website since its conception, working  closely with O2 in 2005 &#8211; 2008. In 2009 &#38; 2010  the focus was  shifted to Barclaycard who became the new headline sponsor.  I have   been responsible for overseeing the festival  on-line strategy, design   and [...]]]></description>
		<link>http://www.shanefreer.com/portfolio/wireless-festival/</link>
			</item>
	<item>
		<title>O2 Academys</title>
		<description><![CDATA[In late 2008, O2 took a giant leap into the the live music business, becoming the name sponsor of the Academy venues. With the naming rights already firmly established in the marketplace such as The O2 &#038; Wireless Festival, their next strategic step was taking the sponsorship naming rights of 15 Academy venues.]]></description>
		<link>http://www.shanefreer.com/portfolio/o2-academys/</link>
			</item>
	<item>
		<title>Academy Music Group</title>
		<description><![CDATA[
Along with the O2 Academy rebrand, the corporate group that runs and owns the venues had needed a new Identity.
The main goal was achieved by re designing and building these sites to give an improved  presence online.
The original design was dated and the whole site structure needed to be re mapped. It needed to have [...]]]></description>
		<link>http://www.shanefreer.com/portfolio/academy-music-group/</link>
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