Barclaycard Unwind

In mid 2009 while working at Live Nation, a new project started with Barclaycard & London based agency Dare to deliver a ticket solution for Barclaycard’s sub brand Unwind. This project was the first step to Barclaycard’s strategy of having a presence in the live music industry.

The brief was simple – Offer an easy experience for Barclaycard customers to purchase concert tickets before they go on sale.

The ability to purchase tickets before anyone else has been an essential part of a Londoners social life for few years now and the connection of concert tickets and their customer base was important part of Barclaycard’s presence in music and making it easier to get the hot music tickets was the focus for the Unwind sub-brand. If you were a Barclaycard customer you had a chance of getting a ticket before anyone else.

The online service delivered this connection. The design and UI was focused around a coverflow concept, which at the time was a crowd pleaser, like today’s must have App. Being able to flick though the shows available like that of an iTunes library was how Barclaycard wanted to connect with their music fans.

http://www.barclaycardunwind.com/